2. Contact Details

The operator responsible for personal information processed through the Platform can be contacted at:

3. Personal Information We Collect

We may collect the following types of personal information.

3.1 Registration and Account Details

When you register or manage an account, we may collect:

• Your chosen username or display name
• Your email address
• Protected login credentials
• Account preferences
• Age confirmation, where required
• Information required to verify or maintain your account

3.2 Profile and Community Information

When you participate in social features, we may collect:

• Avatar or profile image
• Public profile information you choose to provide
• Friends, groups, reactions, messages, comments, and community interactions
• Content you submit through profile or communication features
• Reports, moderation records, and community feedback

Please remember that information you publish in public or shared areas may be visible to other members.

3.3 Entertainment Activity and Virtual Currency Records

To provide Platform functions, we may process:

• Session activity
• Participation records
• Virtual currency balances and usage history
• Achievements, badges, rankings, levels, and progress
• Feature selections and recreational preferences

Virtual currency is used solely to enhance the entertainment and social experience within LondonCardSociety. It does not represent financial value and cannot be exchanged, transferred, redeemed, sold, or converted into anything of value.

3.4 Technical and Usage Information

When you access the Platform, we may collect:

• Internet Protocol address
• Browser type and version
• Device type, operating system, screen settings, and language settings
• Login times, session information, pages viewed, buttons selected, and feature interactions
• Security, diagnostic, performance, and error information
• Cookie and preference settings

3.5 Communications

When you contact us, we may collect:

• Your name or username
• Your email address or telephone number where provided
• The subject and content of your request
• Attachments you choose to send
• Our correspondence with you

4. How We Collect Personal Information

We may collect personal information:

• Directly from you when you create an account, update your profile, send a message, submit content, or contact us
• Automatically when you use the Platform through cookies, log records, and similar technologies
• Through moderation, account safety, and technical support procedures
• From suppliers supporting hosting, platform protection, communications, or performance measurement

5. How We Use Personal Information

We use personal information only where reasonably necessary for legitimate and clearly described purposes.

5.1 Providing Platform Features

We may use your information to:

• Register and maintain your account
• Enable card-themed entertainment features
• Provide virtual currency functionality
• Display achievements, progress, rankings, and profile features
• Enable communication and community participation
• Remember relevant account preferences

5.2 Supporting Social Interaction

We may use information to:

• Enable member profiles and community connections
• Deliver messages and reactions
• Support group or leaderboard participation
• Review community reports
• Encourage a respectful and enjoyable member environment

5.3 Maintaining Safety and Reliability

We may use information to:

• Protect user accounts
• Detect suspicious access, disruptive conduct, misuse, or technical interference
• Investigate reports and enforce community rules
• Diagnose technical problems
• Preserve the stability and security of the Platform

5.4 Customer Support

We may use your information to:

• Respond to questions and requests
• Assist with account access or feature concerns
• Keep a record of support interactions
• Resolve technical or community-related issues

5.5 Improving the Platform

We may use information to:

• Understand how visitors interact with features
• Improve design, accessibility, performance, and usability
• Develop new entertainment and social functions
• Measure the effectiveness of Platform features, subject to applicable preference controls

5.6 Service Communications

We may contact you about:

• Account security
• Important service notices
• Updates to these policies
• Changes to functionality
• Responses to requests you have submitted

Optional communications will be provided only in accordance with your selected preferences and applicable requirements.

6. Our Lawful Bases

Depending on the relevant activity, we may process personal information on the following bases:

• Performance of a contract: to create your account and provide the features you request
• Legitimate interests: to operate, protect, improve, and support the Platform, maintain community safety, and respond to member enquiries, provided these interests are appropriately balanced against your rights
• Consent: where you choose optional technologies or optional communications
• Legal obligation: where we must process information to meet an applicable legal requirement
• Establishment, exercise, or defence of legal claims: where necessary to protect our rights or respond to disputes

7. Sharing Personal Information

We may share personal information only where necessary and appropriate, including with:

• Hosting and infrastructure suppliers
• Security, monitoring, technical support, and communications suppliers
• Analytics or performance-measurement suppliers, where permitted by your applicable choices
• Professional advisers, such as legal or compliance advisers
• Public authorities, regulators, or other recipients where required by applicable law or necessary to protect rights and safety
• A successor organisation if the Platform or its operations are transferred, reorganised, or combined with another business

Where suppliers process information for us, we require appropriate confidentiality, security, and data protection measures.

8. International Transfers

Some suppliers may process personal information outside the United Kingdom. Where this occurs, we take appropriate steps intended to ensure that personal information receives suitable protection, including recognised contractual safeguards or other lawful transfer measures.

Further information about relevant safeguards may be requested using our contact details.

9. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may vary according to:

• Whether your account remains active
• Whether information is needed to provide a requested feature
• Whether records are required for account safety, moderation, support, or dispute handling
• Applicable legal, regulatory, or security requirements

When personal information is no longer required, we take reasonable steps to delete it, anonymise it, or securely restrict its further use.

10. Security Measures

We take reasonable technical and organisational steps designed to protect personal information against loss, misuse, unauthorised access, alteration, or disclosure.

These measures may include:

• Protected account credentials
• Access restrictions
• Secure infrastructure controls
• Technical monitoring
• Staff confidentiality procedures
• Security review and incident response processes

You are responsible for keeping your account credentials confidential. Please notify us promptly if you believe your account has been accessed without permission.

11. Your Rights

Subject to applicable legal conditions, you may have the right to:

• Request access to personal information held about you
• Ask us to correct inaccurate or incomplete information
• Request deletion of information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain uses of your information
• Request a portable copy of information you provided where applicable
• Withdraw consent where processing is based on consent
• Raise a complaint concerning our handling of personal information

To exercise any applicable right, please contact us at support@londoncardsociety.com.

We may request appropriate information to confirm your identity before completing a request.

You may also raise a concern with the United Kingdom Information Commissioner's Office.

12. Age Requirement

The Platform is intended for individuals aged 18 years or older. We do not knowingly seek to collect personal information from anyone below this age. If you believe that information relating to an individual below this age has been submitted to us, please contact us so that we can investigate and take appropriate action.

13. Cookies and Similar Technologies

We use cookies and similar technologies to provide essential functionality, maintain account security, remember choices, and, where permitted through appropriate controls, understand Platform performance and improve user experience.

More information is available in our Cookie Policy.

14. Links and External Features

The Platform may contain links to services operated by third parties. We are not responsible for the privacy practices of external operators. You should review the relevant privacy information before interacting with any third-party service.

15. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes to the Platform, our practices, suppliers, or applicable requirements.

The latest version will be identified by the effective date shown at the top of this page. Where appropriate, we will provide notice of material changes through the Platform or by another reasonable method.

16. Contact Us

For privacy-related questions, requests, or concerns, please contact: